Dillon Precision

Over the course of one month, we released the 2 product videos and a variety of other shorter videos & photos from the range day. Upon the conclusion of the distribution, over 2.5 million organic impressions were tracked on @Gunsdaily as well as the influencer’s pages.

Binding a traditional brand into the modern era.

  • content creation
  • distribution
  • influencer management
  • 02

    Product videos produced

  • 02

    On-site days of content creation

  • 2.5M

    Organic impressions

The Problem

Dillon Precision’s success is well deserved, but much of their current audience is getting older. Their goal is/was to reach the next generation of shooters and introduce them to Reloading.

The Solution

Two lifestyle-focused videos. Video One was centered around a group of friends who load their own ammo on a Dillon Loader before going shooting. The twist is that they use a helicopter as their transportation to the range. The goal here was to create a video combining the unobtainable with the obtainable. Most people don’t take a helicopter to the range, but they can load ammo with their friends on the weekend. For this, we brought in three of our influencers to act as talent.

Video Two was more technical and targeted long-range shooters. Created as an educational piece, we showed potential customers how you can load your own ammo for cheaper than buying it and dispelled the myth that reloads cant be as accurate as factory ammo.

Both videos were distributed on Instagram Feed, IGTV and Instagram Stories. Additionally, we had our influencers record Instagram stories throughout the day’s of filming to increase exposure. Content was also distributed through @Gunsdaily on Instagram.

The Results

Over the course of one month, we released the 2 product videos and a variety of other shorter videos and photos from the range day. Upon the conclusion of the distribution, over 2.5 million organic impressions were tracked on @Gunsdaily as well as the influencer’s pages.

Dillon Precision currently uses the lifestyle video as their main video on their website homepage.

Case Studies