Howa USA produced a variety of high quality budget oriented rifles targeted towards long range shooting. We were approached by Howa USA to produce and distribute a series built around the capabilities of their budget friendly Howa 1500 Barreled Action. To create a simulating series we developed the concept of building a budget friendly rifle and shooting it out to 1 Mile.
How we turned 1 Mile into 6 Million organic impressions.
- content creation
- influencer management
Howa USA wanted to target new shooters taking their first steps into the world of precision shooting and introduce them to the Howa 1500 barreled action. They also wanted to emphasize how the Howa 1500 was a more affordable option with the same capabilities as its more expensive counterparts.
We designed a 3 month campaign built around a 6 video production that we then distributed on instagram through the 1.8 Million follower page @Gunsdaily.
This began with 3 days of filming in Nevada with the Howa team where we filmed building a budget friendly rifle.
To show the capabilities of this rifle we moved to a range outside of Reno, NV where we had access to a 1 mile range. Knowing our target audience we used this opportunity to create educational content that took the new shooter through the process of setting up their new rifle build. The 6 video series built up the hype that took the audience on a journey to shooting 1 mile, an amazing feat for even the most expensive of rifles.
This content lived mainly on instagram and was strategically released over the following months.
Upon the conclusion of the 3 month campaign we had produced 7 total videos, provided 100+ edited photos and created 6+ million organic impressions reaching new shooters through @Gunsdaily. Howa USA gained 4,000 new followers on instagram during the campaign and saw a noticeable bump in 1500 barreled action sales. Howa USA has also used this content on their website & email blasts to provide potential customers a follow-along build series.