Bringing a $250,000 car out into the desert to do some photos with guns is a non-starter, plus we wanted to drive interaction between the two communities & industries. See how we achieved this goal.
To capitalize on this influx of firearms enthusiasts within Las Vegas, introduce them to the Royalty brand & provide brand awareness for our event sponsors.
“How do we take a $250,000 car & connect it to firearms?” Bringing a $250,000 car out into the desert to do some photos with guns is a non-starter, plus we wanted to drive interaction between the two communities & industries.
A multifaceted cross-promotion event broken down into two phases.
We brought in 8 carefully selected influencers from within the firearms community, teamed them up and put them in 4 of Royalty Exotic’s Cars for a two-hour drive to the desert.Each influencer recorded their experience and posted it to their social media. We also had two photographers and videographers with us for the adventure to capture every moment.
For phase two, to increase our reach, we invited an additional 13 influencers from within the firearms community with follower counts ranging from 15,000 to well over 2 million. Using Jeeps that Royalty rents, we headed out to a predetermined range location. To build on the cross-promotion, we also involved a firearms & ammunition event sponsor.
Through this cross-promotion campaign, we brought together a total of 21 firearms influencers with a combined following of over 5.2 million. From the one day event, we saw over 8 million targeted impressions to our sponsors.